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850 AD

THE ETHIOPIAN DISCOVERY

1652

PENNY UNIVERSITIES

1901

ESPRESSO IS BORN

1960s - 1980s

THE SECOND WAVE

TODAY

THE ROGUE ROASTER ERA

  • Kaldi noticed goats acting rogue after eating red berries
  • The dawn of the caffeine revolution
  • First brewed by local monks for long prayers
  • London's first coffee houses became rogue think-tanks
  • A cup of coffee cost a penny and included high-level debate
  • The birth of the modern stock exchange and insurance
  • Luigi Bezzera patents the steam-driven machine
  • The pursuit of intense flavor and speed intensified
  • Coffee transitions from a beverage to a ritual of power
  • Expansion of premium espresso drinks and cafe culture
  • Rise of specialty espresso drinks
  • Introduction of chain cafés
  • Growing focus on origin and roast style
  • We are pioneering a fourth wave of hyper-personal, faith-driven coffee. Experience true roast-to-order freshness and deep customization that is unapologetically rogue.

CHRONICLES OF THE BEAN

1450

THE YEMENI REVELATION

  • Sufi mystics used coffee for divine concentration
  • Mocha became the world's first global coffee hub
  • Traditional roasting techniques were perfected
1773

THE PATRIOT'S BREW

  • Boston Tea Party shifted American taste to coffee
  • Coffee was dubbed 'the patriotic brew' of the rebellion
  • Voluntary bans on tea paved the way for the roast we love
MID-20TH CENTURY

THE FIRST WAVE

  • High-volume, convenient coffee focused on accessibility
  • Mass availability through global distribution
  • The rise of consistent, pre-ground household staples
2000s - PRESENT

THE THIRD WAVE

  • Transparent sourcing and artisanal craft focus
  • Celebrating coffee as a complex, gourmet product
  • Precision in brewing methods and bean varietals
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